Barter will dress the best young rider of the Volta 2022
March 1 st 2022 - 10:30
Barcelona (01-03-2022).- The 101st edition of the Volta Ciclista a Catalunya will have Barter as a new sponsor for one of its jerseys. The company, dedicated to the creation of solar communities, will support the Volta in this 2022 edition by being the image of the best young rider's jersey of the race, which will be held between the 21st and 27th of March with the presence of several of the best cyclists in the world.
Barter will be then the main sponsor of the Volta's youth classification, whose representative jersey is awarded at the end of each of the seven stages of the race, as well as to the winner of the classification on the final podium. The Volta's best young rider jersey, distinguished by its white colour with orange stripes, will be awarded to the first rider in the general classification under 25 years of age, born on or after 1 January 1997.
Barter, a young company founded in 2021, will benefit from the visibility of a top-level sporting event such as the Volta Ciclista a Catalunya, the third oldest stage race in the world after the Tour de France and the Giro d'Italia and a benchmark on the UCI World Tour calendar, with the participation of the best cycling teams in the world. The international projection of the Catalan race is unquestionable, with television broadcasts in 190 countries and more than 15 million unique viewers in Europe.
Barter was born with the idea of creating solar communities that allow to bring the energy generated locally by the sun to domestic customers who by themselves could not access it, for lack of roof or lack of economic resources, always with a technological prism and from the power of sharing. Its idea is to bring generation closer to the demand for renewable energy, allowing small customers to access solar energy from nearby available surfaces with savings on their bills.
Barter invests in photovoltaic installations, called stars, which provide low-cost electricity to consumers near the installations, which are planets. Thanks to this form of shared self-consumption, local communities will have access to 100% renewable energy without the need to create their own installations.
Isabel Reija, CEO and co-founder of Barter considers it "a great opportunity to make ourselves known in Catalonia to develop our communities by sharing the sun in the area". She also assures that "the youth jersey is perfect for Barter, which is a company that has the same desire to democratise the sun's energy as young cyclists have to win".
Rubèn Peris, president of the Volta Ciclista a Catalunya: "The best young rider jersey is one of the most representative of the Volta. Its mission is to give recognition to the youngest talents of the race, which fits perfectly with Barter's philosophy. We are very happy to add them as sponsors".
The 101st edition of the Volta Ciclista a Catalunya will start in Sant Feliu de Guíxols on 21 March and during seven exciting stages the best teams and cyclists in the world will challenge each other on the Catalan roads.
